About Us

Kripa, Director

Creating Winning Designs and Customer Experiences

Experience

  • Building and leading teams that outperform
  • Developing a panoramic product portfolio
    SUVs, pickup trucks, SCVs, trucks, construction equipment, tractors, Last Mile Mobility
  • Co-creating with a rich network of partners
  • Creating and maintaining a state-of-the-art studio
  • Best practices for design: quality, time, and cost delivery

Achievements

  • Creation of excellence in customer experience
  • Sharp differentiation & brand transformation
  • Futuring: a disruptive portfolio of Category Creating Concepts
  • Crunched product development time
  • Built volumes through creation of 14 new products in 6 years
  • Led a prolific inhouse team
  • Transformation of Design Quality in 2 phases over 6 years

Media

  • As Professional
  • About Design
  • About Studio
July 23, 2021
  • By James McLachlan |
  • Car Design News

How to design in a globalised world

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Mar 08, 2021
  • by Sumana Sarkar |
  • Autocar pro

Gender neutral environment important to encourage women in the workplace

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Dec 09, 2020
  • By Madanmohan Rao |
  • Your Story

From design to delight – insights on the ‘wow’ experience from Ramkripa Ananthan, Chief Designer, Mahindra & Mahindra, Auto Sector

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Mar 07, 2020
  • by Sumana Sarkar & Sumantra B Barooah | Autocar pro

Taking forward the design story with Ramkripa Ananthan

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May 04, 2019
  • By Car Design News |
  • Car Design News

Design interview: Kripa Ananthan, Mahindra & Mahindra

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Mar 01, 2018
  • By Lijee Philip |
  • Economic Times

ET Women's Forum: Power women who are driving the manufacturing industry

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Feb 07, 2018
  • By ET Bureau |
  • Economic Times

Advice from India Inc's rising women bosses: Work hard, master the art of guilt management

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Feb 04, 2016
  • Designers

The top Indian car designers

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Apr 18, 2013
  • By K P Narayana Kumar |
  • Economic Times

Six top designers whose work has contributed to their product's success

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Apr 22, 2021
  • By Michael Nash |
  • Car Design News

CDN Podcast Ep 13 featuring Ramkripa Ananthan, Mahindra & Mahindra

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Jul 16, 2019
  • Car Body Design

Mahindra XUV300: Design Story

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Dec 28, 2011
  • by Designindia Magazine |
  • Pool

Pool Magazine for January 2012

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Nov 17, 2011
  • By Madhavankutty Pillai |
  • Open

An SUV Style Guide

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Oct 02, 2011
  • By Lijee Philip & Ketan Thakkar |
  • Economic Times

Ramkripa Ananthan: Ruggedness of M&M's SUV XUV500 has feminine dash

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2016
  • By Mahindra & Mahindra Ltd |
  • The Chicago Athenaeum

Automobile Design Studio | Mumbai, Maharashtra, India | 2015

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Contact Us

Drop a line at mail@kruxstudio.com, or simply fill out the form below and we’ll get back to you!